Ikigai: branding
🧚🏼♀️🗻 The focus is on minimalism, clean lines, simple forms and understated elegance. One of the defining features of the style is layering, allowing for adaptation to varying weather conditions and the creation of unique looks.
IKIGAI's core philosophy is to promote creativity and bring back the trends of the 2000s. The brand's clothing and accessories are adorned with rhinestones and feature a loose fit and a variety of colors. The company aims to express the individuality and uniqueness of each customer by providing the option to combine basic items with trendy accessories.
Full project 🚀💫