Amazon UI/UX: What Works & What Needs Improvement
Amazon UI/UX: What Works & What Needs Fixing
Amazon is the king of e-commerce, but does its UI/UX match its dominance? Let’s explore what Amazon nails—like one-click checkouts and AI-driven recommendations—and uncover the friction points that detract from user experience.
Cluttered Homepage
❌ Too many banners & ads.
❌ Cognitive overload—too much happening at once.
❌ Hard to navigate quickly
Users come to shop, not get lost in a sea of promotions!
✅ Streamline the homepage by reducing promotional overload
✅ Enhance content hierarchy to prioritize user intent
No Dark Mode
What’s Wrong?
❌ Eye strain in low-light conditions
❌ Competitors like eBay and Walmart already offer a dark mode
Quick Fix
✅ Add a toggleable dark mode for better accessibility & user comfort
No Built-In Product Comparison
What’s Wrong?
❌ Users must open multiple tabs or rely on incomplete info
❌ Time-consuming for multi-item research
Quick Fix
✅ Add a built-in side-by-side comparison tool
✅ Let users quickly see specs & key differences without tab-juggling
Fake Reviews & Trust Issues
What’s Wrong?
❌ Users can’t always trust the star rating
❌ Some reviews may be incentivized or bot-generated
Quick Fix
✅ Implement stricter “Verified Purchase” badges
✅ Use AI to detect & remove suspicious or duplicate feedback
No Guest Checkout
What’s Wrong?
❌ Forcing account creation slows down first-time or one-time buyers
❌ Competitors like Walmart and Target allow guest checkout
Quick Fix
✅ Offer a guest checkout option to reduce friction and cart abandonment
Poor Search Filtering
What’s Wrong?
❌ Sponsored results overshadow truly relevant products
❌ Limited filtering options force users to scroll aimlessly
Quick Fix
✅ Prioritize user intent & refine filtering controls
✅ Show sponsored listings more subtly or in a dedicated section
Amazon still leads the e-commerce space, but tackling these UI/UX friction points would make it even more seamless, transparent, and user-friendly.
Which Amazon UI/UX pain point have you noticed? Comment below!
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