Heritage Perfume, under Heritage Aroma Luxury, is dedicated to crafting high-quality, long-lasting fragrances at an affordable price. With two signature variants—RAMA for men and SHINTA for women—the brand encapsulates the essence of timeless elegance.

What we do..

Our role in this project was to establish Heritage Perfume’s brand positioning as a fragrance that blends classic craftsmanship with modern relevance. We developed a visual identity rooted in Indonesian heritage, seamlessly merging tradition with contemporary appeal.

The logo design embodies the concept of "Freedom of Expression," featuring a ligature of "hp" inspired by the intricate motifs of Batik Parang Rusak.

This design symbolizes the harmonious connection between RAMA and SHINTA, represented as deities facing each other, reflecting fluidity and the freedom to express oneself through scent.

Through this approach, Heritage Perfume emerges as more than just a fragrance—it becomes a statement of identity and heritage.

📌 Branding | Identity Design | Packaging

🔥 Let us know what you think in the comments!

Contact us to get your logo design or branding project done: halo@grapiku.com