Aktiv Insights Branding

Aktive Insights builds custom tools to help businesses streamline and automate their workflows.

The custom wordmark makes use of layered elements and shading to create a sense of dynamic energy and the flow of ideas. The geometric letterforms are simple and modern, supporting a core goal of the company to demystify their clients understanding of their data.

The bright color palette positions them as an ideas tech company, not a boring corporation who is overselling off the shelf solutions to customers. Aeonik by CoType Foundry was selected as the core brand font for it's modern geometry and clarity. Headlines are set in Bankside Sans by Dalton Maag.

The brand system allows for a lot of creative expression through alternate colorways, transparency, and image masks. These alternate assets can be used to customize different products or to generate client specific brand marks.

Want to work together on a branding project? Email me at dan@qrscreative.com!