Gifty Gifts | Logo & Brand Collateral
Gifty Gifts is not a run-of-the-mill gifting company and they deserved a powerful brand treatment. We all know the sense of anticipation and importance that comes with a quality unboxing event. We wanted to echo this sense of thorough enjoyment throughout the brand - creating a luxe viewing experience even before the product is ordered or opened.
Stay tuned for more thoughtful work! Are you ready to grow your brand?
The logo brings to mind tradition with craftsmanship through a clever monogram lockup, and simultaneously introduces elements of play and joy. These latter emotions are further reinforced through the animation and tasteful color selection.
The undergirding styles were applied to a variety of supporting pieces, including a web presence, catalogue, and leave behinds.
