Aparat, Video Sharing Platform

Aparat, a VOD platform similar to YouTube, has over 60 million unique monthly users in Iran and ranks as the top website in Iran and 47th globally according to Alexa. At SabaIdea, we launched the largest redesign in a decade to address key issues from user data and implement requested features. The redesign increased user engagement, personalized the main feed, improved the mobile trending page, and enhanced the video player, resulting in significant improvements.Below are some of the changes implemented.