Payette River Financial Advisors - Web Design | UX/UI Design

The Challenge:

When Financial Advisor Jeremiah Vickery set out to rebuild his website, he had one goal: to stand out. Many financial advisors rely on generic, cookie-cutter websites with similar services, copy, and visuals. But Jeremiah wanted something different—something that would showcase his personality, the upscale nature of his services, and the natural beauty of his firm’s location.

The Result:

I drew inspiration from the breathtaking scenery of the Payette River Valley in Idaho, where the firm is based. The custom website design incorporates stunning photography and topographical elements, immersing visitors in the beauty of the region.

Beyond aesthetics, my pre-development discussions with stakeholder and users helped PRFA refine their messaging and restructure their service offerings to better connect with their clientele. We also developed in-depth surveys and questionnaires that seamlessly integrate with their CRM, providing a valuable springboard for client conversations.

The result? A visually striking and strategically crafted website that reflects PRFA’s unique identity and enhances client engagement for years to come....

Check out the final site: https://payetteriverfa.com/

This project involved:

Stakeholder Interviews

Market Research & User Research

User Personas

Site Map Design & User Flows

Mood Board

Wireframes

Low & High Fidelity Comps

Tools:

WordPress, Elementor Pro, Image Compressor, Adobe Creative Suite, Figma, LeadBridge, GravityForms, RedTail CRM

Mood Board
Iconography

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Get in touch: manasvi89.mckenzie@gmail.com

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