Loblolly Logo Mark Illustrated by Steven Noble

Damn Good Agency enlisted the illustrative talents of renowned artist Steven Noble to re-create Loblolly’s iconic tree logo, thus bringing an elite sense of sophistication to the brand’s mark that reinforced its exclusive positioning.

Loblolly is an intentionally small and exclusive country club on Florida’s Treasure Coast. It has earned a reputation as one of the region’s best golf clubs, yet remains unfamiliar to most audiences, despite being one of the few Florida clubs to feature a marina amenity.