Strategic Storytelling Through Illustration: NYT x Bedsure

At NVGT, we partnered with T Brand Studio at The New York Times to bring Bedsure’s sleep story to life through a series of illustration-led narratives. Designed to seamlessly integrate into a larger content campaign, our work blended whimsical, hand-drawn storytelling with brand strategy.

Using soft textures, fluid lines, and a dreamlike aesthetic, we visually captured the emotional and sensory connections that high-quality fabrics create—turning sleep into an experience.

🖌️ Why this matters for brands?

✔️ Illustration-led content enhances engagement & retention

✔️ Custom storytelling graphics reinforce brand messaging

✔️ Seamless integration into larger campaigns increases impact

✨ Client Feedback:

“NVGT’s team crafted campaign content that brought our vision to life in ways that were both creative and strategic. Their understanding of how to create assets that seamlessly integrate into larger campaigns was a game-changer. They’re not just creators—they’re partners in building meaningful connections with audiences.”

— Jorge Noguchi, Executive Director, Head of Advertising, The New York Times

🔹 Our Services:

→ Illustration & content creation (custom visuals for marketing & storytelling)

→ Strategic content design (social media, branded storytelling, and visual identity)

→ Growth-focused content strategy (leveraging visuals to drive engagement & audience growth)

Looking to elevate your brand’s storytelling with custom illustrations & strategic content? Say hi@nvgt.jp!