3d video for a biotech company Evergreen
I have worked on a part of a website for the company Evergreen. My task was to create a fully 3D video showcasing the process of treating cancer cells using a two-component substance with radioactive elements. The first component identifies cancer cells and highlights them, while the second one destroys them.
P.S. Full video at the end of the case.
I started by studying how the medication works and immersing myself in the fascinating cellular world of the human body. Little did I know how deep this rabbit hole would go…
As a result of my research, the main visual references I relied on were colored photos from electron microscopes. These images were full of aesthetically stunning details. I was inspired by the bold process of scientists who use contrasting colors in their visuals.
When searching for the color palette, I turned to cinema. I admire the works of colorist such as Jill Bogdanowicz (Joker, John Wick, Altered Carbon, etc.) and her use of strong color contrasts in films. Inspired by her approach, I delved deeper into her work and the work of other colorists. Eventually, I settled on a combination of green and red as the main colors, with yellow as an accent. I used two palettes: a pastel one for the cellular level and a neon one for macro shots.
My first step was designing the “hero” of the video — a protein carrying the radioactive substance, which flies in and defeats the villain in this new universe. The design of the hero was inspired by spacecraft and biomechanical robots.
In the initial iteration, the “hero” looked too intimidating and overly detailed, which hindered clarity in the frame and affected the overall mood. By the final iteration, the hero became more elegant and approachable.
Where there’s a “hero,” there must also be a “villain.” In this universe, the villains are cancer cells. Designing the cancer cells was an exciting challenge that involved new approaches and solutions.
The complexity and structure of the cells provided an opportunity to work on visually captivating details that gave the villain an alien and aggressive appearance. The tricky part was finding a balance so that the cancer cells wouldn’t evoke visual disgust. The cells had to be designed in two versions: one for wide shots and another for macro shots.
Using the capabilities of Houdini, I created several simulations: two for the growth and highlighting of cancer cells and two for their breakdown at two levels.
We invite you to explore the new video how Evergreen Theragnostics is advancing the field of nuclear medicine.
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