Midsu - Sportswear e-Commerce Website

Overview

The Midsu eCommerce platform was designed with a modern, minimalistic aesthetic, focusing on clean typography, bold visuals, and an intuitive layout. The UI prioritizes high readability, strong visual hierarchy, and engaging product storytelling to enhance the online shopping experience. The design system follows a modular and scalable approach, ensuring consistency across all touchpoints.

Challenges

Information Architecture & Navigation: Ensuring users can quickly find products through clear categorization, smart filtering, and an efficient search experience.
Mobile Optimization: Designing a fully responsive and touch-friendly interface for a seamless mobile shopping experience.
Conversion Rate Optimization (CRO): Reducing cart abandonment by streamlining the checkout flow, offering guest checkout, and minimizing form friction.

Results

Improved Usability: Optimized navigation and filtering led to faster product discovery and reduced bounce rates.
Higher Conversions: Checkout flow redesign and clear CTA placements increased checkout completion rates and lowered friction.