Dave Matthews & Tim Reynolds 2025 Riviera Maya Branding

Dave Matthews and Tim Reynolds just played one of their annual concerts on the beach in Riviera Maya, Mexico, and for 2025 we got to revisit last year's art but in a completely different style. Last year we were inspired by traditional Mexican Otomi style embroidery, so for this year we decided to translate it into a different medium of Mexican folk art - papel picado, or cut paper. We also mixed up the imagery of the area including new animal life, Mayan ruins, palm trees, parrots, sea creatures, and flowers. The art was used to promote the event as well as for on-site activations.