The Approach

During the CaliSuperSoil project, our initial emphasis was on enhancing the existing website rather than a complete overhaul. We introduced new sections to showcase and elaborate on the soil, and expanded the product catalog with additional offerings. Employing a strategic mindset, we prioritized essential projects, collaborating closely with stakeholders to achieve the successful expansion of CaliSuperSoil's product range.

By leveraging the support of other contractors, we maximized available resources to create a comprehensive e-commerce website that fulfills all the requirements for individuals starting their own home grow.

The Challenge

CaliSuperSoil faced a distinctive challenge as it shared similarities with TheBudGrower, yet focused solely on soil sales. While working on both brands, striking a balance between them was crucial. The competitive soil market demanded offering the best soil and continuously expanding the product line, which made the project enjoyable and rewarding.

The Results

The company has risen to become one of the leading brands in the home grow industry and has earned recognition as one of America's Top 5000 fastest-growing companies. Exciting future plans are underway to venture into new untapped markets, potentially revolutionizing the way people perceive home cultivation.