Home Church Logo & Branding
BRANDING BRIEF
Home Church is an ever-growing, multi-site church with dozens of locations internationally. With a legacy of over 50 years, the church approached this rebranding project during the construction of their multi-million-dollar facility, Legacy Place. They needed a fresh identity that honoured their history while reflecting their mission to create a place of worship, belonging, and community—a place that truly feels like home. Everyone needs Jesus and everyone needs a home.
THE CHALLENGE
The existing brand had a dated logo with a cross that felt disconnected from the church’s modern, vibrant, and youthful spirit. The rebrand needed to:
• Pay homage to their original logo.
• Represent worship, community, and a sense of home.
• Steer clear of looking like other home-based companies.
• Be bold, modern, and adaptable across their building, digital platforms, and signage.