eCommerce Redesign for Home City Inc.

Home City Inc. specializes in high-quality home products, including bedding, bath linens, area rugs, pillows, comforters, and accent furniture. They focus on providing durable textiles and custom solutions for industries such as hospitality, defense, and healthcare.

The eCommerce redesign for Home City Inc. enhances the shopping experience with a modern homepage, clear CTAs, and an improved product catalog. The streamlined navigation and filters make browsing effortless.

The client is thrilled - the website is now more functional, easier to manage, and cost-effective. 🚀

Category Display

I structured the section to present different product categories in separate blocks within a single scroll view on the main page. This improves navigation, making it easier for users to find what they need at a glance. By creating a clear visual hierarchy, the layout enhances usability, facilitates product comparison, and keeps users engaged without overwhelming them.

Blog & Article

The blog is designed to attract users searching for relevant topics on Google, bringing organic traffic to the site. The article layout ensures readability with clear sections, structured typography, and engaging visuals. Once on the page, readers not only find valuable information but also seamlessly discover related products. A featured product section at the end of each article encourages direct purchases, turning informational content into a natural shopping journey. This approach boosts SEO, increases brand credibility, and enhances conversions by connecting search intent with a convenient buying option.