E2G FOOD Website — Empowering nutrition with microalgae bars
🌱 E2G FOOD — Empowering Nutrition with Microalgae Bars
🚀 Context & Challenge: Global food insecurity affects nearly 800 million people due to armed conflicts, climate disasters, and economic crises. Pete Henderson, a documentary cameraman in conflict zones, saw this problem firsthand and decided to create a solution: E2G Food Bars, packed with protein from microalgae, designed for rapid distribution with a long shelf life.
💡 Design Approach: Our mission was to redefine the digital presence of E2G FOOD and elevate its purpose. We focused on:
Clean, human-centered UI: Bringing the social mission to the forefront.
Bold color scheme: Reflecting energy, health, and sustainability.
Engaging product storytelling: Highlighting the innovation of microalgae bars.
✨ Impact: We crafted a brand and digital experience that empowered E2G to secure key partnerships with global organizations, including the UN. The result? A platform as powerful as the mission itself.