DeepSeek logo redesign

After seeing the trending DeepSeek AI logo, I felt the need to redesign it due to several issues. The overall shape feels off, I can't tell if it's supposed to be an orca or a humpback whale. The eye is too small and pointless, the wordmark is outdated and doesn't complement the orca’s rounded shape. It feels like the logo was AI-generated, so here is how a human logo designer would do it.

In my redesign, I fixed these issues by creating a clear and recognizable orca logo with clean lines, making the logomark simple and scalable. I also chose a modern, cohesive wordmark that complements the orca logomark.

What do you think?

For a project reach out to me at daniel@kreatank.com

Kreatank.com l Behance l Instagram l Facebook l X | LinkedIn