Logo Redesign: Feathr

Freelance project for Feathr, an event marketing software company based in Gainesville, FL.

Feathr wanted to update their logo to reflect their culture and brand values—smart, empowering, delightful, friendly.

I enjoyed the challenge of incorporating these characteristics into a cleaner, more appropriate aesthetic while maintaining the movement and natural qualities of the feather.

See the old logo here: https://feathr.co/blog/feathrs-got-a-new-look/