The Chosen app - gamification
Research showed that users were more likely to pay it forward again if they saw the impact their previous contribution created. This variation of the home view showed user's impact and overall reach of the show right at the top of the screen.
Propel partnered up with Angel Studios, the crowd-funded movie studio, to audit and redesign The Chosen native app to help increase the key business metrics, including in-app purchases and organic growth.
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