InnISFree Store design

InnisFree Store Project

I collaborated with InnisFree, a brand specializing in makeup products, to design and launch their Shopify store. The aim was to create a sleek and elegant online platform that reflects the brand's beauty-focused ethos and provides a seamless shopping experience for customers.

Key Contributions:

• Store Design: Developed a modern and aesthetically pleasing Shopify store featuring high-quality visuals and a clean layout. The design emphasized the brand’s makeup collections, including foundations, lipsticks, eyeshadows, and skincare products.

• Product Organization: Organized products into easy-to-navigate categories like “Face,” “Eyes,” “Lips,” and “Skincare,” helping customers find what they need effortlessly.

• Mobile Optimization: Ensured the store was fully responsive, offering an intuitive and flawless experience across all devices, especially mobile.

• Marketing Integration: Added email automation to keep customers engaged with promotions, new product launches, and exclusive deals. Integrated pop-ups to collect leads and grow the store’s subscriber base.

• Enhanced Features: Included detailed product descriptions, customer reviews, and how-to guides to build trust and assist shoppers in making informed decisions. Optimized the checkout process for ease and speed.

Results:

• Helped InnisFree establish a professional and visually appealing online presence tailored to makeup enthusiasts.

• Improved customer engagement through effective marketing tools and product organization.

• Boosted sales with a user-friendly interface and streamlined shopping experience.

This project showcases my ability to create elegant and functional Shopify stores tailored to the beauty industry’s needs.