Brand Visual Identity - Travel Bee

Brand Logo

Process

An overview of how I approach the process of Logo creation.

Logo Brainstorming / Sketch

Elements required by client - The logo should include a Bee, should portray travelling and have bright colours.

I start by sketching a bee in various forms and shapes, once I feel good about it, then try to fit it in the golden ratio and make a digital illustration on Illustrator.

Finalizing the Logo with Text

After using numerous fonts and other digital tools on Illustrator and Photoshop, I incorporate the brand name and other elements.

Other Brand Assets

Incorporation of the logo with relatable/required visual elements to create other Brand Assets.

Visiting Card - Variation #1

Visiting Card - Variation #2

Letterhead

Product Mockup

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