AFK Football Explorations

Branding for the AFK Football mobile game. Had a blast working with some amazing people and contributing throughout all the process of crafting our identity to define what would look like a casual football mobile game

At first we only had the in-game character renders, so it only made sense to go into a toy-art/NFT kind of approach, valuing a lot the character and having some sort of a premium card container.

In the end the art team i was able to quickly render out some extremely cool shots from chest up from our characters, so in this way we had to adjust our visual language and go into something a little more mature and not as playful as the previews one.