Samsung - bus shelter

While working at AFA Decaux as a Media Graphics Designer, I collaborated with our Brand Activation department on a creative solution for Samsung's Galaxy Z Flip 5 phone. Samsung wanted to brand their new phone in one of AFA Decaux's bus shelters in Aarhus.

Our idea was to use as much of the bus shelter as possible for branding the product and Samsung, while showcasing some of the phone’s cool features and software. We thought it would be fun and interactive to incorporate the phone design into the seats inside the bus shelter.

I created the visualization/mockups in Photoshop, and the Brand Activation team presented it to the client.

The two images in the visualizations/mockups.

In the end, the client designed their own layout but chose to incorporate some of our visualized ideas—such as the folding seats. Watch the video below to see the final result created by Samsung.