FCL

Been having a blast lately working with a specialty coffee shop coming soon to Philly. They're focused on creating a authentic, quality-driven experience and educating curious caffeine lovers on the wonders of specialty coffee.

This is one of the logo directions from the 1st proof, inspired by latte art, the warm aroma of coffee, and a slightly more badass vibe.

Also shared the style and tone bits of the brand strategy on the blog:
http://www.melissayeager.com/blog/2016/function-coffee-labs-brand-style