FCL

Been having a blast lately working with a specialty coffee shop coming soon to Philly. They're focused on creating a authentic, quality-driven experience and educating curious caffeine lovers on the wonders of specialty coffee.

This is one of the logo directions from the 1st proof, which uses the branches of a coffee plant to create the shield form in a more subtle way. The same emphasis on education in a lighter, more airy form.

Also shared the style and tone bits of the brand strategy on the blog:
http://www.melissayeager.com/blog/2016/function-coffee-labs-brand-style