Academia Doce da Vida
Academia Doce da Vida
The Academia Doce da Vida symbol was designed with a strategic concept: to capture the essence of “life” that defines the brand. Inspired by the name of Luísa’s son, the founder, the symbol transcends being just an image; it is a reference to the DNA of existence itself.
We started with the structure of DNA, the biological foundation of life, to create a visual and emotional connection to the Academy’s purpose.
The foundational structure of the design is the Star of David, whose edges were softened into undulating forms, bringing a sense of organic flow and fluidity. This star was duplicated and interwoven to create a sense of movement, a symbolic dance reflecting the structure of DNA.
This detail conveys the idea of connection and continuous growth, much like the learning and transformation that happen within the community. Each curve and each interlace tell a story – the story of a brand that embraces the sweetness and strength of life in every detail.
Project: Academia Doce da Vida
Development and strategy: Thiago Sá Brands
Motion: @gabrielmotion_
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