FCL

Been having a blast lately working with a specialty coffee shop coming soon to Philly. They're focused on creating a authentic, quality-driven experience and educating curious caffeine lovers on the wonders of specialty coffee.

This is one of the logo directions from the 1st proof, in which a coffee plant wraps around a shield for a fresh take on that established vibe.

Also shared the style and tone bits of the brand strategy on the blog:
http://www.melissayeager.com/blog/2016/function-coffee-labs-brand-style