It was an honour working with the guys at Beerlab! as they transitioned to their new identity, Supply & Demand Beer and Pizza located in London, Ontario.

The Ask

The scope of the rebrand included a responsive logo design suite, typography, and colour palette. I also developed a collection of custom brand illustrations and designed new labels for their always changing range of beers.

For a brewery that specializes in small batch brews, it was imperative to design a flexible label template to easily produce and keep up with their ever changing selection.

The custom illustration suite was an approach towards not only setting a bespoke brand image that truly represented Adil and Nick, but also moving forward to be used as inspiration and bases for merch and special limited edition beer label art.

For their limited-edition 355mL cans, we embraced bespoke artwork tailored to each beer and its target audience, while staying true to the S&D brand identity through consistent content and typography.

For Beer Run, we crafted a design to reflect its positioning as a low-alcohol beer for health-conscious, active individuals. The illustration and colour palette were carefully chosen to align with this vision, creating a fun and appealing look for its audience.