Industry: Food & Beverages

Services: E-Commerce Development

Location: Ukraine

Clients

«Mom's Farm» is a company that delivers healthy food from farmers.

Challenges

The main goal and concept of the client was to reach a new level of branding and recognition, as the old site looked quite outdated and, most importantly, the site was quite inconvenient to use. The main emphasis is on the environmental friendliness of the products, and that they are really brought from farms and vegetable gardens.

Solution

Strategic development objectives:

1. Development and attraction of online payments to withdraw customers from offline calls and purchase goods through the site;

2. Increase the flow of orders and conversions on the site;

3. Development of a more correct and lightweight structure;

4. Unloading managers with unnecessary calls.

Impact

Transition to a modern eCommerce design without losing positions for the site

When switching to a new platform, our team of developers and SEO specialists worked fruitfully to ensure that the site did not lose positions and traffic, as this was one of the most important tasks for the client. We managed to minimize most of the expected negative effects of the transition to a new design and a completely new structure, because during the development of the online store, such elements as the redirect map were worked out in advance.

As a result, the new site increased targeted appeals and visits to the company's resource, and yet increased the expected growth of calls and orders. And if you compare the data with the previous periods of the site's operation, the site's traffic increased by 32%.

Result

The site has a clear and advanced structure for users and search engines. Any section can be accessed in just 3 clicks;

To attract users to buy, we developed special offers and additional blocks with lead magnets;

Full customization of the adaptability of elements and design for all types of devices;

An individual strategy for productive SEO promotion was developed;

Implemented the Semantic Core and applied unique content, which in the process generates additional traffic for low-frequency queries;

Unique solutions and sections were developed, such as: recipe sections, choosing the date and time of convenient delivery of products to the client, ingredient pages for creating your own dishes.