Zwift (Website)

Zwift is a multi-device platform for virtual running & bicycle racing using hardware to track & measure your efforts.

In 2023, after a boom in business due to the pandemic, Zwift were on the cusp of launching their own hardware to accompany the app and needed help building a new web experience, so they hired me to lead the web & UI/UX design.

Backed by a team of PMMs, graphic designers, developers, support & Ops experts, and many more, we were able to create a website to serve not only their marketing & community, but also bolster training, shopping, & technical needs like system health.