KONZEPTE – Visual Identity
KONZEPTE – Art Gallery Berlin
Service: Visual Identity
Client: KONZEPTE (Self-Initiated Project)
Year: 2025
Art Direction & Design: Ewan Kroontje
Instagram: @ewan.kroontje
Portfolio: www.ewankroontje.com
KONZEPTE is a bold, unapologetic brand identity crafted for a modern art gallery that thrives at the intersection of brutalist architecture and contemporary design. Inspired by Berlin's raw urban landscapes and the daring spirit of its art scene, the branding embodies a powerful visual language that feels both concrete and conceptual.
The design reflects the gallery's commitment to showcasing provocative, boundary-pushing art:
The "K" logo mark is sharp and architectural, a nod to brutalist forms and the gallery's foundational role in the art world.
A monochrome base with striking orange accents mirrors the contrasts of urban environments—solid structures with bursts of creativity.
Bold, geometric patterns derived from the logo reinforce the brand’s brutalist aesthetic, creating a dynamic, modular visual identity adaptable across media.
From posters and packaging to digital mockups, every aspect of the KONZEPTE identity is steeped in the essence of raw materiality and minimalism. The gallery is not just a space but a statement. a celebration of art that challenges norms, mirrors the grit of the city, and dares to be bold.
