Ploutia Finserv Pvt. Ltd is a startup in the finance sector with a mission to make every individual financially stable. The client envisioned a logo that embodies the company’s core values of growth, financial stability, and attention to detail. The design needed to incorporate the company’s initial letter "P" while symbolizing growth in wealth and the importance of all contributions, whether large or small.

Objectives:

Representation of growth and wealth.

Attention to detail.

Professional and trustworthy appearance.

Timeless and elegant typography.

Design Inspiration:

Letter P: The logo focuses on the company’s initial, integrating a sharp arrow within the letter to symbolize growth, success, and wealth-building.

Growth Symbolism: The arrow represents upward mobility, financial stability, and positive progress.

Minimalism with Meaning: The lowercase "i" in the wordmark signifies the importance of even the smallest financial efforts, aligning with the company’s philosophy of inclusivity.

Color Palette:

Black - Professionalism and authority.

Spanish Green - Growth, prosperity, and balance.

Medium Gray - Stability and neutrality.

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