Applied Methods
Applied Methods GmbH is a trusted IT partner specializing in the development of critical business solutions, including software and IT infrastructure. The company focuses on helping clients streamline operations, enhance productivity, and achieve their strategic goals.
🎯 Project goal
The goal of this project was to design a modern, user-friendly website that highlights the company’s expertise, showcases its services and success stories, and effectively communicates its value to potential clients and partners.
Process
🔍 Research:
Conducted competitive analysis and studied the target audience to understand their needs and expectations.
💡 Ideation:
Brainstormed ideas and conceptualized designs that align with the company’s goals and brand identity.
✏️ Design:
Created wireframes, prototypes, and high-fidelity mockups to visualize the user journey and website layout.
🔄 Iteration:
Incorporated feedback from stakeholders and iterated on designs to refine the user experience and visual elements.🎯
🚧 Challenges
Redesigning the website posed a significant challenge in preserving its existing search engine rankings. Any substantial changes to the site’s structure or content risked negatively impacting its SEO performance. To address this, we conducted a comprehensive technical audit and UX analysis to identify and rectify potential issues. This approach ensured that the redesign not only enhanced user experience but also maintained, and potentially improved, the site’s visibility in search engine results
🌟 Outcome
🔹 Enhanced User Experience: The new website provided a seamless, intuitive interface that improved navigation and accessibility for users across both English and German versions.
🔹 Increased Engagement: The modern design and clear presentation of services resulted in higher user retention and increased interest from potential clients.
🔹 Client Success: Applied Methods GmbH received positive feedback from stakeholders and clients, solidifying its reputation as a leader in IT solutions.
💡 Takeaways
Balancing Aesthetics with Performance: This project underscored the importance of not only creating visually appealing designs but also ensuring they are optimized for performance. Implementing high-quality visuals without compromising load times was crucial for maintaining user engagement and SEO rankings.