Logo design and guidelines - ROMANONET

This project was developed in collaboration with the web agency WEBNIME.

ROMANONET is a social network aimed at the Roma community.

Guidelines that I received from the client - The logo had to include the letters R N, to be placed in a red graphic element and have the name of the social network written. The main color had to be red.

Design solution - The logo that I made represents the letters R and N, which intertwine with each other, in a red square with rounded edges. In this way, the graphic element can also be used for a fav icon.

Color palette - the main color is red. It is a very dominant color, respectively, as secondary colors I proposed its monochrome variants, as well as white and black, which fit in perfectly.

The chosen font is consistent with the fact that the design is intended to create a social media brand, universal and elegant, without additional elements.

The elements that I had to develop for the brand identity: Logo; Typography; Color palette; Safe zone; Usable logo variations; Correct and incorrect use; Brand book.

I worked with the following programs: Adobe Illustrator, Adobe Photoshop, for creating a brand book - Adobe InDesign.