Industry: Electronic

Services: Inbound marketing for e-commerce

Location: Ukraine here...

Clients

The leading supplier of video projectors and accessories.

Challenges

LedProjector is an online store of projectors and projection equipment. The main goal of the client is to reach the top positions of the Google search engine for all possible keywords and achieve high traffic through search engine optimization. There is a fairly high competitive niche in the Google search engine results because the most highly competitive marketplace sites are at the top of the search.

Solution

Technical audit of the site - Content filling, development and creation of a Blog;

Expanded the search engine - To increase the visibility of the resource in search results, we analyzed the semantics and selected new relevant keys for all categories of the online store. Various sources were used to collect queries: Ahrefs, search tips, competitor sites, Google Search Console, etc. The resulting core was distributed across category pages, subcategory pages, Blog pages, and additionally, filter pages;

Impact

We performed technical optimization and worked with commercial factors

Developed a strategy for external optimization - During the course of the work, we selected donor sites and systematically built up the link mass using anchor and nofollow links for a number of priority keys and pages. At the same time, we worked on crowd marketing - we placed nofollow links on blogs and forums.

Result

- Increased the number of keywords to 22 thousand

- More than 4 thousand keywords in the top 10 of Google

- Change in the number of website visitors up to 400%

- Increase total impression from 452k to 670k