StoryMaps brand identity

I was fortunate enough to lead the branding on a new storytelling product. This project goes back to December of 2020 when StoryMaps.com was just in it's infancy.

The idea was that authors would bring the "big ideas" and we'd provide the tools to empower their storytelling. We needed a brand personality that embodied optimism and creativity, with a friendly attitude that inspired authors to tell their stories.

This is just a tiny snippet of the brand identity that I designed. More to come!