Metrica Couture

Metrica Couture is a boutique tailoring brand that celebrates the art of handmade craftsmanship with unmistakable passion. The name is a blend of Erica, the founder, and metro, the essential tool of tailoring, embodying the perfect union of creativity and precision.

For the brand identity, I aimed to translate this philosophy into a design that reflects care and craftsmanship. The logo takes inspiration from the flowing movements of a sewing machine, the delicate strokes of basting, and the precision of cutting marks. Every detail was carefully crafted to evoke the dedication and elegance that define Metrica’s world of tailoring.