About Session

Session is an upcoming fitness app that will revolutionize how people exercise. The goal is to make your workouts more productive and effective with 20-30 minute sessions. All exercises are designed using bodyweight and basic equipment only. The app uses an AI system to create workout plans designed specifically for you, based on your feedback.​​​​​​​

The Challenge

Since the project is about a fitness app revolutionizing how people exercise, the mission was to create a brand identity system bold enough to represent this innovative idea. Session needed a strong and confident voice, from the color palette to typography, working along with an impactful logo-mark – the result is a cohesive brand identity system.

My Approach

Session is a great name – short and strong. Working on a logotype could be an option, but since it's a mobile app, my focus was on how it would look on screens. It should also work as an icon, especially as an app icon. The direction I decided to follow was a lettermark, featuring a unique S design. After an extensive exploration phase and experimenting with different applications, the final design was an S lettermark that represents all the brand