The power of a typeface

As a team we watched the brilliant film Helvetica by Gary Hustwit. As a multidisciplinary team, different people walked away with different takes on their discipline. Our junior copywriter now has a new appreciation for the clothes that she dresses her words in. This was an example of how a nondescript word can take on different feelings when placed in different typefaces.

We'd love to see your 1 word given 3 meanings by using different typefaces, shoot us a rebound.

—MN