Spotify Covers | Mood Playlist

This project involves the creative development of custom cover designs and promotional advertising videos for Spotify's mood-based playlists. The goal is to visually and emotionally resonate with listeners while enhancing the discoverability of these playlists.

Cover Design:

Conceptualizing and designing vibrant, unique, and mood-specific covers for playlists like Chill Vibes, Workout Beats, or Rainy Day Tunes.

Incorporating a blend of typography, abstract art, and mood-aligned imagery to ensure each cover reflects the playlist’s vibe.

Maintaining Spotify's branding aesthetics while offering a fresh, creative perspective.

Objective:

To create visually appealing assets that align with the moods of each playlist, boosting user interaction and encouraging playlist saves. The designs and videos should establish a direct emotional connection with the audience, making the playlists an integral part of their daily routines.