Beyond Climbing Brand Kit

A close friend asked if I could create branding for her non profit organization, which provides young people with access to climbing as a form of therapy. She already had a sketch of the primary symbol, which not only combines the letters B and C, but also resembles a common climbing carabiner.

To help target a younger audience, I created a fun mascot which we named "Rocky" as well as a dimensional version of the symbol for him to climb on.