Whatch Title Screen Redesign 🎉

Whatch is a A TV and movie bookmarking app that simplifies entertainment discovery. The title screen was underperforming in terms of user engagement and interaction. To address this, I led a redesign aimed at making the screen more dynamic and engaging, providing users with features that encourage further exploration.

The results speak for themselves:

13.75% increase in user engagement

85.5% increase in time spent interacting with the title screen

🔧 Tools Used:

Lyssna for user testing

Miro

Figma

Prototyping

A/B tests

My Role: Lead Product Designer

Timeline: 2 weeks | November 2024

Team: Myself & Founder-Developer