Onboarding Experience for Whatch App 🎬

Whatch is a A TV and movie bookmarking app that simplifies entertainment discovery. When it came to onboarding first-time users of the Whatch app, we faced a key challenge: how to engage users from the start and reduce churn. Through user surveys, market analysis, and collaboration with the founder, I identified opportunities for improvement and created an onboarding flow that makes users feel confident and ready to explore.

The result?

87.5% of users felt ready to use the app after onboarding.

76.9% had a clear understanding of the app's purpose.

🔧 Tools Used:

User research surveys

Miro

Figma

Usability testing

My Role: Lead Product Designer

Timeline: 3 weeks | October 2024

Team: Myself & Founder-Developer