NØ ÅTTA – Scandinavian Coffee​​​​​​​

Service: Visual Identity

Client: NØ ÅTTA (Self-Initiated Project)

Year: 2025

Art Direction & Design: Ewan Kroontje

Instagram: @ewan.kroontje

Portfolio: www.ewankroontje.com

This project focuses on the branding for NØ ÅTTA, a Scandinavian coffee concept. The goal was to design a clean and modern identity inspired by Scandinavian minimalism.

The logo construction reflects intentional design choices. Avenir, a clean and timeless typeface, was used to embody Scandinavian simplicity. Each element of the logo has meaning:

• - The "Ø" symbolizes a coffee bean, representing the heart of the brand.

• - The asterisk above the "Å" represents a coffee filter, tying into the brewing process.

• - The "T" characters are subtly shaped to resemble tables, nodding to the café's inviting atmosphere.

Thank you for viewing!

I hope you enjoyed exploring the NØ ÅTTA visual identity project. If you'd like to collaborate or have any questions, feel free to reach out.