Escola ITV

Escola ITV is a web platform offering free, online video-based political education, provided by the Instituto Teotônio Vilela.

The courses are designed for new party members, political science students, professionals working in politics, young leaders, engaged citizens, and even the general electorate.

I was invited to develop a beta version of the course platform from scratch, focusing on creating a solution that is both easy to build and user-friendly. This includes designing a landing page with a fresh visual identity and introducing a tone of voice that better connects with the target audience. The goal is to emphasize the unique opportunity to access high-quality content delivered by highly influential figures in the local political scene, completely free of charge.