Otwelve

Otwelve is a trendy urban sneaker store catering to footwear enthusiasts with a passion for stylish and iconic sneakers. Known for their curated collection of both classic and contemporary designs, Otwelve combines urban culture with innovative branding to stand out in the competitive sneaker market.

The logo design is a creative blend of modernity and functionality. It features a bold squircle outline representing the "O" in Otwelve. Inside the shape, the Roman numeral "XII" is placed at a -90-degree angle, forming the "12" in the name. Together, the design reads "O Twelve," while also resembling a top-down view of a sneaker. The squircle forms the sole of the shoe, and the XII cleverly mimics the appearance of laces, making the logo a perfect representation of the brand’s focus.

The color palette enhances the logo’s urban and dynamic feel. The squircle is white, symbolizing the classic sole of iconic sneakers, while the handwritten red font and the red XII add boldness, energy, and a touch of street style, perfectly aligning with the brand’s urban sneaker vibe.