Timeline investigations

Fifty years of actively growing grassroots soccer in Calgary, we are taking the chance to revisit what has evolved and connect to the 4 C's of Chinooks Football Club. Since 1974, our timeline will serve to gather asset from the broader community and establish 'genuine' artifacts of the clubs culture. Key players, key stories and many different levels of possibilities before us we are approaching it more organically.

We have structured a project to retrieve and discern what our impact has been. A brand audit, culture audit I hope to cross reference with the values to see them living in active members of the community. With larger goals and initiatives to come for the club, the next 18 months are scheduled and these roughs begin some investigation that we are eager to start after 4 months of planning and research to layer and integrate our campaigns.