Redefining Identity: Visual Rebranding for Global Icons

Overview:

Utilizing high-contrast elements, bold typography, and an intense color palette, this rebranding project introduces a fresh visual identity for global brands such as Nike, Timberland, Stussy, Moncler, A Cold Wall, K2, Canada Goose, The North Face, Off-White, and Fear of God. The design style emphasizes a modern aesthetic that bridges innovation and streetwear culture.

Execution:

Typography: Bold statements with large and contemporary fonts.

  • Color Palette: Bright and striking colors (such as orange, purple, and monochrome) create a dynamic visual impact.

  • Imagery: Focused on empowering subjects, enhanced by futuristic and atmospheric graphic effects.

  • Applications: The visuals were applied across various media, including apparel, digital campaigns, and merchandise.

Skills Demonstrated:

  • - Strategic rebranding tailored to unique brand identities.

  • - Expertise in typography, color theory, and visual storytelling.

  • - Versatility in creating designs that resonate across diverse markets.

Outcome:

  • These rebranding projects reinvigorated each brand’s visual identity, enhancing their market presence and connecting with a broader audience while staying true to their core values.

Nike:

Dynamic Minimalism

Timberland:

Rugged Sophistication

Stussy:

Urban Edge Revitalized

Moncler:

Luxe Meets Adventure

A-COLD-WALL:

Industrial Chic

K2:

Alpine Energy

Canada Goose:

Arctic Sophistication

The North Face:

Beyond Boundaries

Off-White:

Redefining Street Luxe

Fear of God:

Minimalist Elegance

Let’s Reimagine Your Brand Together!

Looking for a designer who can transform your brand’s visuals into an unforgettable identity? Let’s collaborate to create a rebranding strategy that elevates your vision.

Click Here!

More by Zharthirteen studio

View profile