Landing Page Design

1. Overview

For this project, I had to create a website landing page proposal that enhance the brand presence and improve user engagement/ experience of a digital agency.

2. Problem & Challenge

The digital agency approached me with a challenge: their existing landing page was underperforming, leading to high bounce rates and low conversion rates. Despite having a strong product offering, the page lacked clarity, engaging visuals, and a user-friendly layout. Short deadline.

Key Issues Identified:

- Low Conversion Rate: Visitors were not taking the desired action (contact, booking a call).

- Poor Information Hierarchy: Key selling points were buried in long paragraphs, making it hard for users to grasp the value proposition quickly.

- Outdated UI & Branding: The design felt cluttered and inconsistent with the brand’s identity, making the experience less trustworthy. For a digital agency that create website, their website was not convincing.

Project Goal:

The objective was to redesign the landing page with a clean, conversion-driven layout that:

- Improves user engagement by making the content visually appealing and easy to digest.

- Enhances the overall UI to align with modern design trends and the brand’s identity.

- Increases conversions by refining the Call-To-Action placement and simplifying the user journey.

By addressing these pain points, the redesign aimed to turn visitors into customers by making the landing page more intuitive, aesthetically pleasing, and conversion-optimized.

3. Design Process

- I conducted competitor analysis and research to understant industry trends and audience expectations. This helped shape a strategy focused on minimalism and strong brand recognition.

- I started designing a visual identity (color palette, font, graphics) based on their vision: Clean, minimalist, modern but which stands out.

- Due to a short deadline, I used a UI kit to create the low-fi wireframe to dedicate more time to the high-fi wireframe.

4. Conclusion

This design proposal was a success since it convinced the client to collaborate with me and to intervene on future web design projects.

Looking for a unique and impactful design for your brand? Let’s collaborate!

Feel free to reach out to discuss your next project.

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Interested to work together ? ✨

Contact me at : oceanecleuetpro@gmail.com