ABC Wooden Blocks

What started out as a daily challenge to brush up on some typography design skills turned into something a little more.

We wanted to create a highly stylized, contemporary alphabet that could be utilized as ABC blocks for the enjoyment of both children and adults. The goal being for individuals to identify and recognize that common letter forms can be approached in very unique and interesting ways.

The design of each letter borrows graphical elements from it's predecessor with small details tying them together as a whole.

Featured on the Passion Project - http://www.projectpassiondesign.com/